Privacy policy

Last Updated: 11 November 2025

Introduction

CITYBOY FIGHTWEAR LIMITED™ (“Cityboy Fightwear”, “we”, “our”, or “us”) operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”), to provide you with a curated shopping experience.

Cityboy Fightwear is powered by Shopify, which enables us to provide these Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through our Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing our Services, you acknowledge that you have read, understood, and agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that identifies or can reasonably be linked to you or another person. Personal information does not include data that has been anonymised or de-identified so that it can no longer reasonably identify you.

We may collect or process the following categories of personal information, depending on how you interact with our Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing and shipping address, phone number, and email address.
Financial information including credit or debit card numbers, payment information, transaction details, and payment confirmations.
Account information including your username, password, security questions, preferences, and settings.
Transaction information including items viewed, added to cart, purchased, returned, exchanged, or cancelled, and your past transaction history.
Communications including any information you include when contacting customer support.
Device information including details about your browser, device type, IP address, and network connection.
Usage information including data about how and when you interact with or navigate our Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, such as when you create an account, make a purchase, or communicate with us.
Automatically through the Services, such as from your device via cookies and similar technologies.
From service providers, such as payment processors, analytics platforms, and shipping partners acting on our behalf.
From partners or other third parties, as permitted by law.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information for the following purposes:

1. Provide, Tailor, and Improve the Services

We use your personal information to operate and enhance our Services, process payments, fulfill orders, manage accounts, remember preferences, process returns or exchanges, and provide a customised shopping experience, including product recommendations.

2. Marketing and Advertising

We use your information to send promotional communications via email, text, or post, and to display targeted advertisements on our Services or third-party platforms based on your previous purchases or browsing activity.

3. Security and Fraud Prevention

We use your information to protect your account, detect and investigate fraudulent or malicious activity, and ensure a safe shopping experience. If you have an account, you are responsible for keeping your login credentials secure.

4. Communicating with You

We use your information to provide customer support, respond to inquiries, and maintain our relationship with you.

5. Legal Reasons

We may use your personal information to comply with legal obligations, respond to law enforcement or regulatory requests, or enforce our Terms of Service.

How We Disclose Personal Information

We may share your personal information with third parties for legitimate purposes, including:

With Shopify, vendors, and third-party service providers that support our operations (for example, payment processors, analytics services, IT support, cloud hosting, and logistics).
With business and marketing partners to provide advertising and promotional services. These partners use your information according to their own privacy policies.
With your consent or at your direction, for example, when you choose to use third-party integrations, social media logins, or shipping providers.
With our affiliates or within our corporate group.
In business transactions such as mergers, acquisitions, or insolvency events.
For legal compliance, including responding to lawful requests or protecting our rights, property, and users.

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes information about your activity to operate and improve the Services.

Information you submit may be transmitted to Shopify and third parties located outside your country. Shopify may use data from your interactions across its merchant network to improve its services and provide analytics.

In these cases, Shopify acts as a separate data controller responsible for handling your personal information.

For details about Shopify’s privacy practices, visit the Shopify Consumer Privacy Policy or manage your rights through the Shopify Privacy Portal.

Third-Party Websites and Links

Our Services may include links to websites or platforms operated by third parties. We are not responsible for their privacy or security practices. We encourage you to review the privacy policies of any external sites you visit.

Information shared on public or social media platforms may be visible to others and used in ways we cannot control. The inclusion of such links on our Services does not imply endorsement of their content or operators.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect information from anyone under the age of majority in your jurisdiction.

If you believe a child has provided us with personal information, please contact support@cityboy.co.nz so we can delete it.
We do not knowingly “sell” or “share” the personal information of individuals under 16 years of age, as defined by applicable laws.

Security and Retention of Your Information

We use reasonable technical and organisational measures to protect your information, but no system is completely secure.
Information transmitted online may not be secure during transit, and we recommend avoiding unencrypted communication of sensitive details.

We retain personal information only as long as necessary to operate our Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

Right to Access / Know: Request access to the personal information we hold about you.
Right to Delete: Request deletion of your personal information.
Right to Correct: Request correction of inaccurate or incomplete information.
Right to Data Portability: Request a copy or transfer of your personal information to another entity.
Managing Communication Preferences: Opt out of marketing emails at any time by using the unsubscribe link provided.

You can exercise your rights by contacting us at support@cityboy.co.nz.

For data processed by Shopify, visit https://privacy.shopify.com/en.
We may need to verify your identity before fulfilling your request.

We will not discriminate against you for exercising your privacy rights.

Complaints

If you have a concern or complaint about our privacy practices, please contact us at support@cityboy.co.nz.
Depending on your jurisdiction, you may also have the right to escalate your complaint to your local data protection authority.

International Transfers

We may transfer, store, or process your personal information outside your country of residence.
If your information is transferred outside the European Economic Area (EEA) or United Kingdom, we use recognised safeguards such as the European Commission’s Standard Contractual Clauses or equivalent mechanisms to protect your data.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our operations or legal obligations.
The latest version will be posted on www.cityboy.co.nz, with the “Last Updated” date revised accordingly.

Contact

If you have questions about our privacy practices or wish to exercise your rights, please contact:

CITYBOY FIGHTWEAR LIMITED™
Auckland, New Zealand
Email: support@cityboy.co.nz
Website: www.cityboy.co.nz

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